We are pleased to share with you our new SIM Australia logo. This logo seeks to show a SIM Australia distinctive within SIM’s global brand. 

The new image in the logo is in the shape of a globe to signify SIM’s commitment to Making the Gospel Global. The two bands with sharp ends signify mission workers crossing barriers from “anywhere to everywhere” to reach communities with the Gospel, including within Australia. The bands start thick at one end to symbolise the strength of support for our workers, going towards areas where Christ is least known.

SIM’s commitment to taking the Gospel to the least reach has been at the heart of SIM’s mission since its beginnings. In an ever-changing world in which we experience unexpected circumstances, we continue to trust in an unchanging God to share the Good News by prayer and through partnership with local churches. 

In 1893, three courageous young men, Bingham, Gowans and Kent landed at Lagos, Nigeria with a bold vision to establish a Christian witness amongst the 60 million unreached people living in what was then known as the Soudan in sub-Saharan Africa. Established missions told them it was impossible, but the young men were undeterred.

Shortly after arriving in Nigeria, Gowans and Kent died of malaria. The third man, Rowland Bingham, returned home seriously ill. Refusing to give up, Bingham tried again. This time the fever forced him to return home for good.  

However, the Lord had another important role for him. If he couldn’t be a missionary, then Bingham would be a mission mobiliser! Bingham mobilised a team of courageous Christians who eventually achieved his vision. In 1902, a team of missionaries sent by Bingham set up a base in sub-Saharan Africa 800 km inland (modern day Nigeria). Bingham continued to serve tirelessly on the home-front, supporting the mission team through prayer, letters, funds and through telling their stories.

This was the beginning of the Sudan Interior Mission which has grown to become SIM International today. Our founders recognised their shared vision for mission and knew they would be stronger together as one mission society, SIM, Serving in Mission.

The world 125 years on from our founders is a very different place. While we need to adapt and find innovative and creative ways to carry out our mission task in a changing world, the mission of SIM and the message that people everywhere need to hear is unchanged. SIM continues to call God’s people to partner with us and venture into the farthest corners of the world so we can share the Good News about Jesus with the least reached. 

Will you join us? Click here to start a conversation with a Mission Mobiliser today.